About Us

Hi there! 
It's Alie here...owner of Southside Charms!  Ever since I was little, I’ve had a love for fashion and design. Running my very own business was always a dream of mine.  I was a Junior in high school when three of my besties and I came up with the idea to start our very own handmade jewelry business—the one and only Southside Charms!  The four of us worked hard to grow our brand, but as time went on, we all had different plans in mind.  Little did I know SC was just getting started.  With my love for fashion and design in mind, I made the decision to continue running the biz!  Three years later, I couldn’t be any prouder of how far this company has come.  What started as a quick way to earn some extra money has turned into something much bigger, and I can’t wait to see what else SC has in store.  With that being said...I am so thankful for each and every one of my SC customers and supporters.  It’s people like YOU who keep SC going.  Without you all, this journey wouldn't be possible.  Whether you’ve been with me since day one or are just now discovering my

brand, I can’t thank you enough!!  Here’s to the future of SC and many more exciting things to come.